Once, being underground meant being difficult to find.

You had to know where to look.
You had to know someone.
You had to listen a little deeper.

Now, almost anything can be found.

The music. The artists. The parties. The communities. Even the things that once existed far outside the obvious channels can be discovered with a search, a stream, or an algorithm.

The underground can be documented.
The underground can be promoted.
The underground can go viral.

So what happens to the idea of underground when visibility is no longer the enemy—but the currency?

If everyone can find the underground, what makes it underground?

Here's something worth talking about.